“Aabhushanam” in Sanskrit means ornaments. We are an e-commerce jewellery store specializing in Diamond jewellery. At Aabhushanam, we blend in the rich heritage of our ancient past with the youthfulness of the contemporary age and bring to you exquisite designs at an affordable price. We believe that “DIAMONDS ARE NOT JUST FOREVER BUT FOR EVERYONE”.
At Aabhushanam, we happily go that extra mile to bring you the best of designs handcrafted by our in-house craftsmen. We understand that you share a special bond with your diamond jewellery. To make this bond exclusive, we do not mass produce any of the designs. The designs you find at Aabhushanam are not only unique but also make you feel like a million dollar each time you wear your jewellery.
At Aabhushanam, we believe that both the small and big occasions in your life are worth celebrating. From Exclusive Wedding Range to Everyday Wear, our collection has some of the choicest designs to celebrate every occasion in your life.
At Aabhushanam, we do not compromise on quality. All our diamonds go through stringent quality checks before being used in your jewellery. All our jewellery is 100% Certified and Hallmarked.
In addition, our jewellery is offered with no overheads like rent, inventory costs and unnecessary expenses, so we happily pass on the benefit to our patrons. You will find that prices at Aabhushanam are lower than that of your traditional jeweller or other ecommerce stores.
At Aabhushanam, we understand that your Diamond jewellery is very close to your heart and you want it to be perfect. You can get your jewellery customized from one of our designs or can get one crafted exclusively for you.
We understand that buying jewellery is an emotional experience rather than just a shopping experience. And we want to make this experience worthwhile. If for some reason, you are still not satisfied with the jewellery bought from Aabhushanam you can return it in 15 days. You get a 100% refund. In addition, Aabhushanam’s diamond jewellery also comes with a lifetime exchange and upgrade offer.
At Aabhushanam, we make it super easy for you to buy your favourite diamond jewellery from the comforts of your home. You get a wide collection to choose from and we get it delivered to your doorstep free of cost. You can even return, exchange or upgrade your jewellery without having to make any trips to your local jeweller. And yes, all this comes with the assurance that you will get 100% genuine and certified jewellery.
Aabhushanam is led by a team of experts who have given their heart and soul towards building the brand on the fundamentals of trust, value and quality.
The team is led by Atul Taraiya (Jain), a trained Gemologist with over two decades of experience as a wholesale diamond merchant. He is instrumental in laying the foundation of Aabhushanam. Atul spent several years under the tutelage of his uncle, a reputed diamond merchant of his time, learning every aspect of this exclusive industry. Over the years, Aabhushanam has evolved into one of the most preferred, trustworthy and reputed entity. The meteoric rise can be credited to Atul’s hard work, determination, endurance and an eye for high quality and beautiful gemstones.
The retail arm of Aabhushanam is handled by Atul’s younger sister, Asha Taraiya (Jain). She has a Master's degree in Business Management and Finance, with previous experience in MNCs like Deloitte and Infosys. She is a fine blend of an analytical bent of mind with an eye for detail. Her taste in jewellery and penchant for the exquisite and the beautiful has made Aabhushanam what it is today. The perfectionist that she is, the jewellery at Aabhushanam reflects her sense of detail and panache.